Since its launch, Disneyplus has not had it easy since it faces other fairly consolidated services, such as Netflix or HBO. Although it has some undoubtedly very successful franchises (Star Wars, Marvel, Pixar, etc.) added to its productions, the truth is that its offer is not one of the most varied on the market, so it is possible, after a few months subscribing to the service, to have the feeling that one has already seen everything it has to offer.
This problem is compounded by the studios’ interest in having their platforms or, in the worst case, reaching incredibly luscious agreements with the existing ones. Disney + has already played the opposite role by withdrawing many of its productions from other platforms, mainly from Netflix, which lost, for example, a good handful of Marvel titles. These types of movements, for their part, have prompted the platforms to bet more on their production.
Be that as it may, and although the arrival of Star on Disney+ was a significant improvement, today it still seems complicated for the service to compete, in terms of content, with some of its main rivals and, consequently, its executives must carry I have been thinking about alternatives for some time. And now they may have touched a key that, if appropriately managed, can make a significant difference: the direct ones.
But no, I’m not talking about Disney+ considering competing with Twitch and similar services. No, I am referring to the broadcasting, live, of events that may interest your subscribers. And as we can read today on Yahoo! Finance, Disney+ has carried out a test in this regard by broadcasting, live, the announcement event of the 2022 Oscar-nominated films.
The broadcast has been available to Disney+ users in the United States and has been smooth and uneventful. However, in this regard, it is essential to note that Disney+ was not the only platform that has broadcast it, as have Hulu, Good Morning America, ABC News Live (which is also owned by the Disney group, and which will be responsible for the broadcast of the Oscars in the United States this year) and the Oscars website. In this way, the service has been able to carry out a test that is not too demanding for its infrastructure.
After the transmission, the company has confirmed that they will carry out more tests of this type in the future, which tells us that the feedback obtained by today’s live show must have been positive. This is probably one of the bets by Disney + for your immediate future.