Ming-Chi Kuo is one of the most prestigious analysts when it comes to news related to Apple products, or the apple manufacturer in general. According to the latest report he published, there will be a significant shortage of iPhone 14 Pro and 14 Pro Max devices during the holiday period. According to the expert, they will be able to deliver 15-20 million fewer premium mobile phones than the originally calculated amount.
Recently, Bloomberg published a similar article, in which the deficit was estimated at only 6 million, the background of which, in addition to the usual economic difficulties, is the riots in Chengzhou. If you don’t know what it is, here’s a little reminder! Recently, the coronavirus epidemic started raging again in China, forcing the operators to shut down factories, and one of the most important assemblers, Foxconn, had to face worker protests.
The Chengzhou manufactory is the largest, where iPhone devices are assembled, and it is a boarding factory, where one of the main reasons for the riot was the fact that healthy workers were housed in the same place as infected ones. Anyway, the conditions there can’t be that great, and this was probably the last straw.
The total iPhone 14 Pro and 14 Pro Max shipments in 4Q22 will be 15–20 million units less than expected. Significant downside risks to Apple & iPhone supply chain due to Zhengzhou iPhone plant lab protests
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) November 29, 2022
According to the analyst, Apple has also agreed with other Chinese manufacturers, these companies can take on roughly 10 percent of the orders, so the partners can help alleviate part of the deficit, but consumers will only feel the effects of this at the end of December. Anyway, the iPhone 14 Pro models cost quite a lot, so a stock shortage of 15-20 million would significantly reduce Apple’s smartphone revenues in the fourth quarter of this year.
According to the expert, people will not wait to buy a new iPhone 14 Pro device while the effects of the economic downturn are getting stronger. Kuo believes that demand will not be delayed, but rather eliminated. At the moment, the iPhone 14 Pro and Pro Max models are not in stock in the USA, although they are searched for in Apple Stores, the orders placed now (!) will be fulfilled on December 29 at the earliest. The situation is probably not rosy elsewhere either, on the Hungarian side Apple also says a delivery time of 4 weeks if you open the 14 Pro page.