While it may seem like video game creators and game brands should be focusing mostly on teens, a new report suggests that Generation Z isn’t spending the most time playing video games.
According to Fandom’s annual Inside Gaming report from fan social platform and entertainment company, video game companies should be focusing on the older “millennial” generation, at least based on a sample of 15,000 of the site’s 350 million monthly visitors. The report examines how player behavior and motivations change from generation to generation.
The results of this year’s survey were published a few days ago, and the gist of it was that, despite the fact that Generation Z spends more time playing games than last year, gamers of the millennial generation spend more hours a week playing video games. By the way, 52 percent of the latter age group consider video games to be their best leisure hobby. 40 percent of them play more than 22 hours a week, while only 29 percent of younger people play at this rate.
Fandom’s research indicates that “influence to purchase brands invested in gaming becomes stronger with age,” with Fandom’s millennial users being 24 percent more likely to be “highly influenced” to purchase games than other users.
Variety reports that the report also shows that younger generations of players are more interested in competitive games and social relationships, while older players are more attracted to games that offer intellectual stimulation. Adventure, survival, and fighting games are the most popular among players in general. However, teenagers tend to prefer battle royale (49%), racing (46%), and survival games (39%), while 25-40 year olds prefer MMO (41%), strategy (27%), and RPG (26%) genres, with games like Elden Ring or World of Warcraft.
It’s also worth noting that parents are increasingly seeing the benefits of playing games with their children. According to the survey, parents are 77% more likely to agree that gaming teaches important life skills and 38% more likely to agree that gaming promotes teamwork and collaboration.
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