What is Google Panda and how does it work?

Google Panda is an update or a new version of the algorithm in charge of Google searches. The first version of this algorithm was launched in February 2011 to maintain control between “poor quality” websites and “good quality” and penalize those sites that did not comply with googles policies.

This algorithm was given because that is the name of its creator, a Google worker named Navneet Panda. This man was in charge of developing and operating the algorithm. The algorithm was created to optimize the results shown in the searches.

What is Google Panda?

As mentioned above, Google Panda is an update added to improve Google searches developed by a company worker called Navneet Panda, hence its name. It was launched in February 2011, with the primary objective of preventing the excessive spread of low-quality websites before their appearance. After its launch, complaints were made on different websites and forums, as the changes in Google results were immediately noticed.

Sometime before the launch of Google Panda, only a tiny portion of the launched websites had decent quality content. In contrast, most websites left much-desired quality and content.

Because their only objective was to achieve a high position within the web by using keywords, they plagiarized content from other pages and authors since they focused on writing content for specific keywords, thus increasing the visits of their web pages full of advertising and with little value in content.

Because this situation was spreading, Google decided to take action, thus launching the Google Panda algorithm to improve the content displayed in the results. Therefore, after this, websites would have to meet a series of requirements for their pages to be considered valuable content and obtain a good position in web searches. Thus, it must have original content, not copied or modified, and above all that it is of value to its consumers.

How to know if Google Panda is analyzing your website?

It is essential to highlight that Google does not warn its users about its analysis, just as it does not warn about the penalties it exercises, so knowing if your web page has not complied with the parameters is not so simple. So, if your web page has possibly been penalized by Google Panda or you want to prevent this from happening in the future, it is necessary to learn to monitor changes in your web page. Possible solutions are:

Marketing Consultation

Carrying out a marketing consultation, knowing the market and the audience to which the page or website is geared, having interesting content, and achieving better reach both in searches and visits is a way to follow that is highly helpful for your web page.

Website Auditing


Auditing recognizes why Google could have sanctioned your web page or for which it could sanction it in the future. It is necessary to analyze the web page by sections, look for possible problems in each of these, and then apply the required solutions.


The company gives a self-assessment through a blog post to enable its affected users and publishers to understand better what factors are considered when a website is deemed essential and excellent content. Users will receive 23 keys in this test to help them understand what constitutes a good website. As a result, you’ll be able to improve on the areas where you could be falling short.

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