Do you know which platform has more than 1 billion active users worldwide every month? Which users are sure to follow at least one business? Of course, it’s Instagram!
It is already essential for businesses to be active on social media sites to help them communicate more efficiently with their target audience and increase their popularity. Many times it’s hard to stand out from the crowd, but it’s not impossible! Do you also want to gain new Instagram followers and take your business to the skies? Fortunately, we know exactly how you can boost your social site effectively and smartly at the same time.
All you have to do is read our 12 + 1 tips to color your account activity in practice. Let’s get started! Here are tips that can be the key to your success
Table of Contents
1. Make videos!
As reported in this article, short videos will be the keys to growth shortly. With IGTV and Reels, you can reach many more people than before.
2. Optimize your account based on keywords!
When optimizing your account, we think about keywords. After all, today, you can search on Instagram the same way you can search on Google. You need to make your profile SEO-friendly for potential customers to find you. Elise Darma, an Instagram expert, for example, has taught thousands of entrepreneurs how to grow their business quickly by focusing on the basics of SEO:
Let’s see what to look for:
- Make your profile name sound!
- Use keywords in the bio!
- Use hashtags as keywords!
- Use links in the bio!
- We recommend linktree or Link-in bio.
- Don’t forget to enter the alt text (replacement text) of the images as well!
3. Create IGTV series!
As early as 2020, it was predicted that IGTV would soar. A creative way to connect with your audience. If you haven’t thought about posting videos on IGTV as well, here’s a great time to get started! Let your imagination run wild! Dare to step away from reality and create content to engage your target audience. Also, don’t forget that you need to provide content all the time to even think about video series!
4. Subtitle the videos!
Put captions below the videos you’ve taken! We often scroll through the Insta feed using public transportation or just waiting in the office in today’s fast-paced world. In situations like this, no one would watch a video at high volume to get attention. However, if you already have a caption below it, you are much more likely to be viewed. In addition, videos with subtitles better capture and retain the audience’s attention.
5. Work with micro-influencers!
By partnering with when-influencers, a genuinely engaged audience can be reached without having to fight for their attention. Micro-influencers have relatively fewer followers (between 10,000 and 100,000) and are known for their particular interests. It doesn’t matter who we advertise ourselves with, as people will also associate the activities and personality of our company with that person. Many businesses like to work with micro-influencers because they are much more credible and have a closer relationship with their followers, so they have a truly engaged audience.
6. Promote your account on other platforms!
It would be a mistake not to take the opportunity to promote your Instagram activity on other platforms as well. With their help, you can not only reach your followers but even target new audiences. But make sure you constantly tailor the content to your platform! How? Here are our tips for creative recycling of your content.
7. Write longer descriptions!
Longer descriptions were already a great success in 2020, and their popularity has been unbroken ever since, partly because of Instagram’s keyword search feature – which we’ve mentioned above. Previously, the site was mostly about visuals, but now the audience wants to know more about you, your brand, and your mission as well. This way, your site also functions as a so-called micro-blog.
The big companies were the first to catch the new trend. Don’t miss out on it either! By providing more information to your audience, you can build a more robust and larger community.
8. Live up!
Bring your account to life because live video is the future of Instagram! With Live, your brand becomes more personal, as you can “meet” your followers live.
Did you know that even commercial features will be expanded to Live shortly? In Hungarian, your viewers will have the opportunity to buy your products during the live broadcast!
9. Start games challenges!
We encourage our followers to visit our site even more active and encourage their friends to become involved through games and challenges. All we have to do is convince them that it is worth following us in the long run! Be creative and develop a challenge, sweepstakes that will blow up the social site.
10. Create a unique hashtag!
A brand hashtag is a hashtag that is unique to your business. It can be a simple company name, campaign name, brand, or product. A great way to spread the word about your profile, find user-generated content, and build community.
Encourage users to use the hashtag you come up with, which will give them a chance to appear on your company profile as well. This is called UGC (User-generated content). Everyone’s eyes are that maybe he will be the lucky one to win the honor. For example, the Birdy Gray bridesmaid clothing company encourages its followers to use the #birdyinthewild hashtag to give them a chance to appear on their Instagram and website.
11. Make memes!
In our grey everyday life, everyone needs a little fun. With the help of memes, everyone can identify with some life situation. If humor fits into your brand image, you should give it a try.
How to make it? Canva presents us with several templates to make our task more accessible, but we can also recommend this page.
12. Color your profile with a custom IG story filter!
An excellent opportunity for businesses that target the younger generation. Remember: 67% of Instagram users are 18-29 years old.
The number one advantage of the unique Instagram Stories filter is that viewers can see who created it in the upper left corner of the screen when someone uses the filter. The Spark AR Studio platform, owned by Facebook, allows users to create their interactive AR filters.
Here are some examples of how to use custom AR filters creatively:
Coca-Cola: It digitally puts the brand’s polar bear into the real world
Ray-Ban: With its unique reindeer filter, you can play Ray-Ban products in a playful way
This feature can be fun for young people and a game of our brand! Would you read more about it? You can do it here.
+1 Work with outstanding brands!
The power of a collaboration or a joint marketing campaign can be enormous in business. Working with like-minded companies and brands, a new and committed audience can get to know your profile.
To quote Jess Ruhfus, founder of Collabosaurus, a collaborative matchmaker:
“In our experience, a brand partnership can double organic achievements without spending any money. And up to 25x cheaper than digital ads!”
Make your business profile one of the most popular!
If you follow these steps, your number of Instagram followers will likely increase. Unleash your imagination, get creative and address people with your brand. It is essential that you get to know your customers’ needs better and deliver quality, authentic content to your audience!
If you want to dig even harder into the world of Instagram, I recommend this article on the most popular photo editing trends! Good reading!