Best free online digital marketing courses in 2024

Are you struggling with your current job and want to become a digital marketer? Are you looking for a career in digital marketing? In this article, you can learn about the best digital marketing courses. 

If so, you are on the right page. This article presents 12+ great online digital marketing courses that you can learn from the comfort of your own home. You think it’s all great, but where do I start? What should be my next step? Well, here we go: It’s time to enroll in a digital marketing course.

Why? – Digital marketing is vast and growing fast. This can range from content marketing through SEO / SEM to social media marketing to affiliate marketing, to name a few. Therefore, I sincerely ask you to take a digital marketing course for a comprehensive understanding. 

I’m sure the next set of questions now comes to mind. Which is a good course? Where should I go? How much does it cost? What will be the duration? Do I have to quit my job to take a full-time course? Wait a minute; Here I will answer all your questions and give you some valuable information. What if I said you could take a “digital marketing course” for free and do that from the comfort of your own home?

Fantastic! Right? Yes, many have taken digital marketing courses online at their own pace.

  • You don’t have to take a break,
  • You can do it from home or anywhere!
  • And best of all – free !!!!!

If you are looking for a job, or a professional looking to change, or want to grow your business – then these free digital marketing online courses are perfect for you. Today we will discover 12+ great digital marketing online free courses.

How do they work?

The usual method is as follows: 

  • online pre-recorded video presentations
  • The ratings for these quizzes, etc. They follow in its form to make sure the concepts are correct.
  • They then carry out the final evaluation (in most cases) once it has been clarified.
  • You will receive a certificate that you can share on your resume, linked, and other platforms.

Is certification completely free?

Take an example. If you want to watch series on VOOT or HOTSTAR, some are free, but you have to pay and have to pay to watch premiere or exclusive shows. Similarly, some course providers offer free access to the course but may charge you for certification. In some cases, both the course and the certificate are free.

Again, the course may include a foundation stone in the paid category – a live project with a company. You must complete both the project and the assessment to obtain the certificate. This also means some exposure for practical training. Some course providers will provide financial assistance if you cannot pay the course fee.

So let’s start with the list of 12+ online digital marketing free courses. I examined and recorded the course structure, the topics discussed, and the links needed to access the course. I hope this helps you get started with digital marketing!

1. Learn from Google – Google Digital Garage

Course title: Basics of digital marketing

As you know, Google is one of the most significant search engines and offers a free online certified digital marketing course that is very popular and recognized internationally. Here you can access classes online and get a free certificate.

This Interactive Advertising Bureau accredited course consists of 26 modules created by Google instructors. The video tutorials are bite-sized, followed by a quick quiz. You will need to put down 40 questions to get your free certificate.

Topics include web presence building, online business strategy, search advertising, social media marketing, content marketing, email marketing, google analytics – to name a few.

Click here to explore the track.

2. Learn from Hubspot Academy

Course Title: Inbound Marketing Free Certification Course

Hubspot Academy’s “Inbound Marketing Free Certification Course” is for digital marketers who want to focus on their inbound efforts. The curriculum consists of 8 hours with 34 videos and eight quizzes and lasts approximately 4 hours. Some of the topics of the course are:

Basics of Inbound Marketing, Understanding Social Media Promotion, Leading Care, Coordinating Marketing and Sales, Applying a Customer Marketing Approach, etc.

This is a free online digital marketing course with a certificate, meaning both the course and the certification are entirely free!

Click here to explore the track.

3. Learn from Prof Seema Gupta video tutorials

Prof. Seema Gupta is an ex-professor of digital marketing at IIM Bangalore. Specialist in teaching digital marketing strategies, social media marketing plans, content strategies. Eleven free video tutorials are available on YouTube that provide valuable insights, proven tips, and tricks for ace digital marketing, social media marketing such as Instagram, Linked In, and more. 

4. Learn from Hubspot Academy

Course Title: Social Media Marketing Course

This is a recently updated free certification course on social media marketing. As you know, most people spend a lot of time on social media like Facebook, Linked In, Twitter, etc. So marketers target customers on social media.

Not sure what social media marketing is? Watch this video to learn more.

This course is designed for applicants who want to enter the market in social media. 40 videos were planned, covering 8 hours, 29 quizzes, and just over 4 hours. The course curriculum is built around social media strategy, social media content strategy, building personal relationships around social media, social media advertising, and social return. This is again a free online social media marketing course with a certificate.

Click here to explore the track.

5. Learn at the University of Edinburgh through edX

Course Title: Digital Marketing Strategy

Another free course on the University of Edinburgh (one of Scotland’s leading universities) is on the edX platform. This is an 8-week, self-paced course (approximately 4-6 hours per week) that equips you with practical digital marketing skills.

It also provides a Certified Certificate, but you will have to pay a fee for it. Ascenders who want to present this professional certificate for better career opportunities can do so. However, you can check the gadgets for free, which means you can view and read all the content for free.

Click here to explore the track.

6. Learn from the University of Illinois on the Coursera platform

Course Title: Digital Marketing

This is a free online course in digital marketing offered by the University of Illinois. Although designed as an entry-level program, the course introduces new digital marketing concepts and digital marketing analysis, search engine optimization, social media marketing, and more. Program.

Watch this interesting video to watch the following interesting video to discover the most important things to focus on in digital marketing for 10x growth:

It is a flexible online program that can be completed in 8 months with a 5-hour study rate per week. As with all Coursera programs, this can be done for free in audit (course view access) mode, but if you need certification and want to enroll in the capstone project, it will be available in the paid version.

Click here to explore the track.

7. Learn from Learn @ Forbes

Course Title: Digital Marketing 

The prevalent investment and finance publication launched a certified online course specializing in digital marketing amidst other courses in its course. It consists of 9 stand-alone course modules, including content marketing, web design, email and internet marketing, social media marketing, SEO and webinar marketing.

After graduation, you can obtain a Forbes specialist certificate. The course and certificate are free during the 14-day trial period, which you must pay by mail for your monthly subscription.

Click here to explore the track.

8. Learn from Skill Share

Course Title: Digital Marketing Educate YouTube video ads to grow your business

Suppose you are looking for a biryani recipe that you can cook for your special birthday. You can choose to watch the recipe in text form on a blog or watch a video of the same on YouTube. Which would you prefer?

You’re more likely to visit YouTube right away for a recipe video. You’re not alone; the current trend is towards the consumption of video content.

In this free digital marketing training for YouTube video ads, presenters will provide step-by-step instructions for creating and developing YouTube ads. Approximately two hours of entry-level course with 20 lessons on topics – YouTube Ads, Video Ads, Starting a Video Ad Campaign to Grow Your Business, youtube keywords, profit strategies, and more. While some courses are offered for free (usually the first month is free), premium courses are offered for a subscription fee.

Click here to explore the track.

9. Learn from Copyblogger

Course Title Internet Marketing for Smart People

Internet Marketing for Smart People is one of the free digital marketing courses that offers a systematic and easy way to understand and practice online marketing effectively. The main area of ​​copy bloggers is content marketing, which started in 1998. They are rightly recognized:

 “Copyblogger is the bible of content marketing.” – VentureBeat

This online marketing course provides a “Copyblogger model” to effectively build your business and sell to many markets.

The course consists of 16 impact-oriented e-books and 20 emails, through which the course content is delivered in installments. You will also get several resources on how to run content with SEO. So yes, this is a free course, but we do not issue a certificate. In your spare time, you can read emails and gain good insight.

Click here to explore the track.

10. Study at Quicksprout University

Course Title: A Guide to Online Marketing for Beginners

Get Your MBA in Digital Marketing for Free” is a powerful label for quick sprouting. This free digital marketing course boasts powerful resources that can give you the insight to become a world-class digital marketer.

This takes the reader from beginner to advanced in terms of topics covered, including website design, blogging, e-commerce, content marketing, advanced digital marketing, SEO, social media marketing, and more.

You can learn at your own pace, and it’s free. However, no certificate is issued.

Each topic has additional subclasses, which makes it much more comprehensive. For example, the first topic – The Online Marketing Beginner’s Guide, consists of 13 metrics or subtopics. The essence of the course is to give students a holistic marketing approach.

Click here to explore the track.

11. Learn from Udemy

Course Title:  Free digital marketing basics course

Course Label – “It’s time for digital transformation”.

This digital marketing free course is held online on the Udemy platform for beginners and students of any background. It consists of more than 21 free video lessons, which will be held in 3 sections and include 22 lectures for about 6 hours.

It has introductory content on SEO / SEM, social media marketing, affiliate marketing (which is also popular as making money online), blogging, inbound marketing, and more. In addition, 10 of these presentations deal with practical digital marketing techniques such as lead generation on social media, running ads on social media, growing Instagram followers, and more.

Click here to explore the track.

Final words: These more than 10 digital marketing sources essentially prepare you for a well-founded knowledge of digital marketing. You can choose a free online digital marketing course for basic awareness and good conceptual knowledge of the subject. But if you want to accelerate your career in digital marketing, it’s better to enroll in a paid course where your provider can take live courses or offer a foundation stone or live projects for the job. Digital marketing skills and hands-on training are more effective learning.

Here are the answers to the most frequently asked questions.

1. Where can I learn free digital marketing?

The article above lists 10+ courses without digital marketing, each detailing the sessions. Some are completely free, while some may charge a fee. Please read the article in detail for this information.

2. Is Google’s Digital Marketing Course Free?

Yes, a digital marketing course at google, both the course and the certification are provided for free. This course covers the basics of digital marketing.

3. Which is the best digital marketing course?

If you want to know and understand the basics of digital marketing, any of the above free courses will meet your requiremen s. However, if you want to achieve a career in digital marketing, it is better to enroll in a course where the instructor has a high level of experience and takes extensive courses with live interaction

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